Job Search for Executives
For C-level executives especially, a traditional resume might not be the ticket to the next rung up in the corporate world. Many executives are harnessing technology and using more direct methods to showcase themselves. Methods include developing a personal marketing website and using sophisticated direct mail campaigns that put their best foot forward and directly in front of decision-makers.
There are online companies that allow one to develop a personalized site using templates to add narrative, photos, work samples, video and audio content. Some, like www.visualcv.com, are free. Others cost thousands of dollars, but offer coaching and consulting to perfect your value proposition (What’s that? It’s critical. See my next post), identify a target market, develop the campaign and produce a perfectly crafted and quality-printed direct mail letter. But when you are worth a salary in the 6 or 7 digit backet, a few thousand dollars would, of course, be seen as a wise investment.
Do you want to find a consultant of this type? Contact me for referral to one I can highly recommend.
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