Job Search for Executives
For C-level executives especially, a traditional resume might not be the ticket to the next rung up in the corporate world. Many executives are harnessing technology and using more direct methods to showcase themselves. Methods include developing a personal marketing website and using sophisticated direct mail campaigns that put their best foot forward and directly in front of decision-makers.
There are online companies that allow one to develop a personalized site using templates to add narrative, photos, work samples, video and audio content. Some, like www.visualcv.com, are free. Others cost thousands of dollars, but offer coaching and consulting to perfect your value proposition (What’s that? It’s critical. See my next post), identify a target market, develop the campaign and produce a perfectly crafted and quality-printed direct mail letter. But when you are worth a salary in the 6 or 7 digit backet, a few thousand dollars would, of course, be seen as a wise investment.
Do you want to find a consultant of this type? Contact me for referral to one I can highly recommend.
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Do You Really Even Need a Resume?
For years career specialists like myself have been emphatic that a resume is a must have for any respectable job search. And I still stand by the fact that every career-minded professional should have one ready, polished and updated at all times to be ready for the next opportunity that might present itself (whether actively searching or not).
HOWEVER, in some cases a resume may only be a part of the packaging of You, Inc. In the more rarified job search atmosphere, where executives are a high end commodity and over 46,000 C-level (CEO, CFO…) jobs are available but not publicized every single month, you just may not get there from two pages laser printed on ivory, 32 lb, 100% cotton.
In those upper echelons of job search there are more sophisticated protocols to follow. What are they? Watch for my next post.
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